Founded in 1984, the MicroTimes Newspaper, a free computer magazine based in Pleasant Hill, lauded itself as the newsletter for computer users in California. MicroTimes had a circulation of 250,000, most of it in California, and claimed $12 million in annual advertising revenue.
Published in two editions (Northern California and Southern), with minor but noticeable differences between them, MicroTimes provided interviews, instructions, humor and opinion pieces related to all manner of home computers and business.
MicroTimes was sold to K-III Communications Corp in 1996. MicroTimes publisher Dennis Erokan said he put the magazine up for sale because he did not have the funds to continue its expansion. "They're going to put together a national brand," Erokan said, adding that K- III "has the money to put a MicroTimes in every major city."
K-III also owns Seventeen, Modern Bride, American Baby, Racing Form and the educational television network Channel One. Erokan said he will use the money from the deal to finance the expansion of his flagship music magazine, BAM, as well as his recently acquired Rocket music magazine in Seattle.